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Is the authentic, unpredictable brand that delivers the excitement of being a girl at every stage. It's fun, trendy fashion delivered with attitude. Comprised of notable sub-brands such as Flirt™, Girlie Nails®, and Cali Girl™.

Flirt™ - Romantic and feminine, soft florals and whimsical looks. It's the brand that brings sophistication and classic trends with a fashionable softer side!

Girlie Nail® - The fun and adorable brand that brings excitement to her little fingers. It's for the ultimate Girlie Girl who aspires to be like Mom or Big Sis.

Cali Girl™ - For the fun girl who loves fabulous beauty and designs with all the craze. Flirty, spunky, and sweet!