Coconut-powered hydration meets flexible control for type 3 & 4 curls, launching January 29 at CVS and Walmart
Dippity-Do Girls with Curls, a legacy haircare brand with 60 years of curly hair expertise, introduces the Ultra Hydrating Coconut Curl Collection. The three-piece lineup is designed to deeply hydrate and define natural curls with a soft, touchable finish without sacrificing hold or definition. Infused with nourishing coconut and formulated for curl types 3 and 4, the new collection delivers lightweight moisture, frizz control, and a healthy shine. Rolling out on January 29th at CVS, CVS.com and Walmart.com, with select Walmart stores coming in March, making affordable, moisture-first curl care more accessible than ever.
Designed for dry, coarse, and dehydration-prone textures, the Ultra Hydrating Coconut Curl Collection fits seamlessly into existing curl routines, as a moisture-rich prep, a seasonal swap, or an added boost when curls need extra nourishment. The launch marks a natural expansion of Dippity-Do Girls with Curls’ curl-care portfolio, building beyond its cult-classic anti-frizz line to support a wider range of curl needs.
The Ultra Hydrating Coconut Curl Collection includes:
Coconut Curl Milk $8.99 - A lightweight leave-in conditioner infused with Coconut Oil, Macadamia Oil, and Honey
that instantly hydrates, softens, and refreshes curls for a featherlight, touchable finish without weighing hair down. Ideal for those with type 3 and 4 fine to medium curls who want hydration with a natural feel. Additional key benefits include enhancing natural curl pattern, detangling, and reducing frizz.
Coconut Curl Styling Cream $8.99 - A multi-tasking styling cream blended with Coconut Oil, Shea Butter, and Silk Amino Acids, that offers moisture-rich definition with soft, flexible control. Best for type 3 and 4 medium to thick curls that need hydration and definition in one step. Additional key benefits include additional shine and bounce with a lightweight, non-sticky feel.
Coconut Curl Gelée $8.99 - An ultra-hydrating, medium-hold gel formulated with Coconut Oil, Macadamia Oil, and Honey that delivers definition and coconut-infused shine. Ideal for wash-and-go styles, twist-outs, or diffused looks for type 3 and 4 curls. Key benefits include defining, hydrating, and holding curls with a flexible, non-crunchy finish while controlling frizz and flyaways and enhancing curls and coils.
*All products are paraben-free, sulfate-free, and not tested on animals, reinforcing the brand’s commitment to quality, care, and performance.
The Dippity-Do Girls with Curls Ultra Hydrating Coconut Curl Collection will be available beginning January 29th at CVS, CVS.com and Walmart.com, with select Walmart stores coming in March.
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ABOUT DIPPITY-DO
Since 1965, Dippity-Do has been the go-to for enhancing hairstyles. Dippity-Do has continued to evolve, introducing new products and brand extensions to cater to changing needs and styles. At the heart of Dippity-Do is a simple promise; deliver the highest quality and performance while being accessible for all.
ABOUT PACIFIC WORLD CORPORATION
Pacific World Corporation (www.pacificworldcorp.com) is a portfolio company of Prospect Capital Corporation (NASDAQ: PSEC), a publicly traded business development company with $6.6 billion of total assets as of September 30, 2025. Pacific World is a leading innovator and supplier of proprietary beauty care products to the food, drug, mass and value retail channels worldwide. Notable brands in the portfolio include Dippity-Do, Nails Inc., Holler and Glow, Trim, gelLED, Nailene and Gem.
PRESS CONTACT
Melody O’Flaherty
Melody Joy PR
