Dippity-Do, a legacy hair brand known for nearly 60 years of high-quality hair care, today announced its U.S. expansion with the launch of its Girls with Curls line extension, crafted exclusively for curly and wavy hair, at select Walmart locations nationwide.
This latest launch at Walmart builds on Dippity Do’s rich heritage, expanding its presence beyond the 746 recently launched CVS retail stores, as well as online availability at CVS.com and Amazon.com. Girls with Curls will now be sold in 376 participating Walmart retail stores and online at Walmart.com starting March 1, 2025. The lineup will feature its signature Light Hold Gelée—an homage to the original Dippity-Do Gel, a 1965 haircare icon. This beloved product became a staple in American hairdressing culture before gaining further popularity in Canada.
For decades, Dippity Do has been a trusted name in hair styling, evolving with the needs of modern consumers while maintaining its commitment to high-quality, accessible hair care. More than just a gel, it represents self-expression and individuality, reimagined for today’s diverse beauty landscape. This expansion reinforces the brand’s mission to provide premium curl care products that celebrate confidence, creativity, and timeless style across generations.
Building on this legacy, Girls with Curls is dedicated to empowering and celebrating the natural beauty of curls and wavy hair. Its specially crafted products are formulated for 2A to 4C hair types, designed to nurture and define every twist and turn.
Thoughtfully developed with high-performance ingredients, the brand offers premium products at accessible prices. Unlike generic offerings, Girls with Curls is crafted to meet the unique needs of curly hair, delivering targeted care and performance. The line is paraben-free, sulfate-free, and not tested on animals, reinforcing the brand’s commitment to high-quality, results-driven haircare.
The Girls with Curls range available in the U.S. includes:
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Light Hold Gelée – The original product that started it all, Dippity Do’s Girls with Curls Gelée is the secret weapon every curly-haired individual needs. Shape, smooth, and separate curls with natural aloe, vitamin E, and wheat protein to help eliminate frizz for soft, silky, and healthy-looking curls and waves. Enjoy long-lasting style that’s never dull, stiff, or crunchy.
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Curl Defining Cream – A nourishing formula infused with coconut oil, shea butter, and silk amino acids to shape, silken, and enhance each curl for lasting definition and hydration.
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Curl-Boosting Mousse – A creamy and lightweight 3-in-1 curl-enhancing mousse is packed with style-worthy ingredients to help reclaim and revitalize curls. A lush hibiscus and olive oil formula delivers frizz-free curls with body and bounce.
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Leave-in Detangling Conditioner – Crafted with honey, coconut, and macadamia oils for instant absorption, this detangler spray provides deep conditioning and natural UV protection. It easily combs out tangles, leaving hair soft, supple, and intensely shiny.
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Curl-Boost Spray – A weightless, leave-in silk formula designed to eliminate frizz, add shine, and refresh curls, delivering glamorous, voluminous style with body and bounce.
Girls with Curls products first launched in January at select CVS retail stores, both in-store and online, and are also available on Amazon and Walmart.com. A selection of Girls with Curls products can also be found at T.J. Maxx and Marshalls, making it even easier for curl enthusiasts to experience the brand. Starting March 1, 2025, the products will be available in 376 Walmart stores. For more information, please visit www.dippitydo.com and www.walmart.com.
Press Contact:
Melody O’Flaherty
Melody Joy PR
melody@melodyjoypr.com
