Pacific World Corporation is a leading innovator and supplier of proprietary nail and beauty care products to the food, drug, mass and value retail channels worldwide. The company was founded in 1973 by Robert Leathers and entered the nail care market with the Nailene brand in 1983.
In 1995, Pacific World expanded its business to include international markets. In 2002, Pacific World signed a license agreement with Revlon for the Artificial Nail business. A year later, this license agreement was expanded to include Revlon-branded false eyelashes.
Pacific World, a Levine Leichtman Capital Partners portfolio company, started a series of four acquisitions in the last six years:
- Fing'rs US in 2005
- Woodward Laboratories in 2010
- Fing'rs Europe in 2011
- The W.E. Bassett Company in 2011
Additionally, Pacific World launched SensatioNail in January of 2011 and has been the exclusive sales/marketing distributor of Bio-Oil in the United States since 2007.
Pacific World currently markets products across six key product lines in more than 86,000 retail locations worldwide.